Chair Giuliano Urbani
	Ceo Claudio Cappon
	General Manager Mario Benotti

NewCo Rai Rai International is the company responsible for managing the international area of the Group according to the guidelines of the new Business Plan. Rai is Italy’s state-owned radio and television broadcaster and leader in the country's media market. As required by Italy’s Radio and Television Act, NewCo Rai International has an innovative public service mission, aimed at strengthening Italy’s image worldwide.

By distributing and producing a wide range of channels, NewCo Rai International aims to support and promote an understanding of Italy as seen through current affairs, history, culture, economy and traditions, customs and important events, and by promoting and highlighting Italy’s incomparable artistic heritage.

NewCo Rai International’s target audience includes: the substantial Italian communities long established worldwide; the numerous Italians travelling abroad for business or leisure; Italians resident overseas; the growing number of Italians living in Italy and interested in discovering the country’s unexplored beauties; lastly, the vast audience of travellers who are interested in Italy although they do not speak Italian.

NewCo Rai International will operate globally in all continents, but will concentrate particularly on countries where interest in Italy is greatest and where “Made in Italy” is a byword for quality, tradition and hospitality.

As well as catering to a traditional viewing audience, NewCoRai International also targets new multimedia audiences; our programmes are available not only via satellite and cable TV but can also be accessed from other distribution platforms: IpTv, Web TV and Mobile TV.