NewCo Rai International is already a global player on the world media market.
Our distribution in the five continents covers over 200 million homes: 10 million in Latin America, 4 million in North America, 4 million in Europe and 1.5 million in Sub-Saharan Africa.

• In the USA, NewCo Rai International distributes “Raitalia” as a pay TV service with over 20 cable and satellite operators. Alongside our 24-hour channel, the free distribution in the United States of partial “Raitalia” programme blocks continues; these are produced in New York in collaboration with Rai Corporation.
• In Canada, our tv channel is available from 10 cable and satellite operators.
• In Latin America, “Raitalia” is broadcast in 23 countries and over 900 cities by 150 satellite and cable operators, making it one of the most widely distributed European TV channels in Latin America.
• In Asia, we broadcast to 51 countries on the Asiasat2 satellite platform.
• In Africa, NewCo Rai International distributes “Raitalia” in all Sub-Saharan countries via satellite or cable.
• In Europe, NewCo Rai International has added "Raitalia" programmes to the satellite, cable and Iptv platforms which already broadcast Rai’s domestic TV channels.
• NewCo Rai International also distributes Rai’s Radio Internazionale channel via satellite in every continent; it is also available on the internet. Radio programmes can also be received on AM and FM thanks to agreements with local operators.

Contact Details

Marketing and Sales Office
Marketing, distribution and sales General
Manager
Giovanni Celsi
g.celsi@rai.it

Americas and Australia
Area Manager
Mila Mihajlovic
r.mihajlovic@rai.it

Asia and Africa
Area Manager
Maria Luisa Mazzei
ml.mazzei@rai.it

Europe
Area Manager
Monica Pizzoli
m.pizzoli@rai.it

NewCo Rai International Contact
Relations with Local Institutions
Annibale Fracasso
annibale.fracasso@rai.it